The Rolling Stones, the legendary rock band, have been given a modern twist in their latest music video for the single 'In the Stars'. The video, directed by François Rousselet and featuring Odessa A'zion, showcases the band in a warehouse setting with a lively crowd of fans and other musicians joining in. What's truly remarkable is the use of de-aging technology by Deep Voodoo, the AI company co-founded by the creators of 'South Park', Trey Parker and Matt Stone. This technology has brought the band back to the 1970s, with Mick Jagger, Keith Richards, and Ronnie Wood looking nearly identical to their younger selves.
The video's credits reveal a fascinating process. While body doubles were used for the band members, the AI technology played a crucial role in creating the deepfakes. An 'AI data wrangler' and deepfake artists were listed as part of the team, showcasing the intricate work behind this impressive visual effect. This isn't the first time Deep Voodoo has made waves in the music industry. They previously collaborated with Kendrick Lamar on the music video for 'The Heart Part 5', morphing the rapper's face into various iconic figures.
In the 'In the Stars' video, Odessa A'zion interacts with the de-aged band members, licking Mick Jagger's face, adding a playful and surreal element to the video. A'zion's excitement about being part of the Rolling Stones' video is palpable, as she expresses her obsession with the band and her dream of being involved. The video's release is part of the Stones' promotion for their upcoming 25th album, 'Foreign Tongues', which is set to be released on July 10th.
Deep Voodoo's goal, as stated by executive Jennifer Howell, is to create cinematic content that doesn't distract the viewer due to unrealistic effects. The 'In the Stars' video is a testament to their success in achieving this, blending seamlessly into the narrative of the Stones' iconic music. As the band continues to evolve and experiment with technology, it will be fascinating to see how they further utilize AI and deepfakes in their future projects, pushing the boundaries of music videos and entertainment.
